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What is a Mission Statement?

No one likes taking the time to put pen to paper but defining a mission statement is one of the most important tasks a business owner should complete.

A mission statement is an action-oriented statement declaring the purpose an organization serves to its audience. It often includes a general description of the organization, its function, and its objectives.

The three components of a mission statement include the purpose, values, and goals of the company.

How to get started writing a mission statement:

  1. Write a sentence that explains what your company does, in basic terms.
  2. List some of your core values.
  3. Keeping those core values in mind, write a sentence that explains how your company does what it does.
  4. Write a sentence that explains why your company does what it does.
  5. Take a look at the three sentences you’ve written, and then try to combine and condense those ideas so your mission statement is as straight-to-the-point as possible.


Nordstrom, “To give customers the most compelling shopping experience possible.”