In most cases, companies focus a lot of time and energy on sales activities and forget about the important role of brand awareness in the sales process.
"Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience." Source: bynder.com
Definitions are great, but let's use a few examples to better understand how Art's Cube uses different marketing channels to increase brand awareness and contribute to sales.
Social Media
Among the 100's different social media platforms just a few stand out 1) Facebook, 2) LinkedIn, and 3) Instagram and can drastically improve your brand visibility. Posting stories of community service projects, wishing employees happy birthday, celebrating success stories, coaching a tee-ball team, or a demo of a new product or service are a few examples any company can use to gain more attention.
Plus, each of these social networks provides great feedback as to what is working and - more importantly - what's not working. Metrics such as new followers, likes, shares, and comments are great starting points for measuring brand awareness.
Yes, we all get frustrated with the number of marketing emails, but we always welcome emails from companies who share great content. Developing an effective email marketing strategy to supplement a content strategy is another great tool for improving brand visibility.
Social Boost/Promotion
Don't push the product or service your company offers, instead promote (or boost) content to a highly targeted audience. Spending $5 to boost a social post can place your brand in front of a lot of consumers with very little effort.
Newsletter
Post to your website, share on social media, and send us an email too. Topics can include industry news, new products/services, client success stories, celebrating employees, etc. Just keep it relevant, personal, and timely.
These are just a few ways to increase brand awareness and can be a great asset to sales. Remember, it's best to develop a strategy with measurable goals before launching your campaign.