Google Ads, also known as search ads, is a form of online advertising where companies bid on keywords used in searches in an effort to rank their website at the top of Google's search results.
The process can be complicated and time-consuming, but it's a great way for companies to expand their reach. So how exactly do you get started? We'll walk you through everything from choosing keywords to monitoring your ad campaigns in this article. We'll also answer some common questions about Google Ads so that by the end of this post, you should have all the information you need to start running your own "search engine marketing" (SEM) campaigns on Google!
Why use Google Ads?
Google Ads is the most popular advertising platform in the world. It's a great place to start because it's so well-known. You can't go wrong if your customers are likely to use Google as their primary search engine.
In addition, Google Ads offers a number of features that make it easy for you to track your ads' performance and improve them over time. These tools include:
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Conversion tracking - this allows you to see which keywords, ad groups and campaigns are driving conversions (like sales) on your website or app
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Keyword planner - this tool helps you choose keywords for your ads based on research about what people search for in relation to what you're selling
Who uses Google Ads?
Google Ads is a great way for businesses to advertise their products and services.
Google Ads are used by businesses of all sizes, from the smallest mom-and-pop stores to large corporations.
Google Ads are used by businesses in all industries, from restaurants and retail stores to hotels and real estate agents.
Google Ads are used by businesses that have a physical location (like yours) as well as those that are purely online (like ours).
What is the difference between Google Ads and Search Ads?
Google Ads is one of the most popular advertising channels for businesses looking to get their products in front of potential customers. However, many business owners are still confused about what exactly Google Ads is and how it differs from search ads.
Google Ads is a paid search engine marketing tool that allows you to target your audience by location, demographics and interests. This means you can show your ads only to people who are located near your store, or only show them when someone searches for certain keywords related to your business (and offer discounts if they meet certain criteria). You can also create multiple ad groups that target different types of customers with different messages on their search results pages.
What are the limitations of running Google Ads campaigns?
The Google Ads platform has many limitations. First, it's not cheap. For example, if your website isn't already well-established with a large volume of traffic and an existing brand, it may be difficult to build your audience with Google Ads campaigns alone—and that means paying more money than usual (or investing more time) in order to get results.
Google Ads are also complicated: there are many different types of ads and bid types, as well as ways to manage them on a per-campaign basis that require advanced understanding of how the platform works. This can make setting up campaigns initially challenging for both new users and seasoned professionals alike.
Additionally, while they've improved over time in recent years thanks to their acquisition by Alphabet Inc., Google Analytics still isn't quite as good at measuring all aspects related to advertising success compared against other platforms like Facebook Ads or Bing Ads (the latter two being owned by two separate companies). This makes it harder for small businesses who don’t have dedicated teams working solely on optimization efforts; these businesses must use additional tools such as Kissmetrics or Mixpanel in order
to fully understand what’s happening within their ad campaigns
How do I know my ads are successful?
You also want to track performance in order to adapt your strategy as needed. This can be done by setting up conversion tracking, which lets you know how many people made a purchase and how much each person spent.
You'll want to monitor the following metrics:
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Cost per acquisition (CPA). This tells you how much you paid for each conversion—in other words, how much money it cost you to get one sale.
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Conversion rate. This is the percentage of visitors who completed some type of action on your site after interacting with your ad or ad landing page, such as downloading a whitepaper or signing up for an email list.
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Click-through rate (CTR). The CTR shows the percentage of clicks on your ads divided by all impressions (the number of times they've been shown).
With a carefully thought-out campaign, Google Ads can be an extremely effective way to market your business.
The great thing about Google Ads is that it's a very effective way to reach customers who are actively looking for your product or service. This means that you're able to get in front of people who are actively looking for what you have, rather than relying on random people stumbling across your products or services.
It’s also a great way to test your product or service. You can test different things like the pricing, the description and even the landing page (the page they land on after clicking an ad). And if it doesn't work out, then simply change something and try again until you get it right!
Google Ads is also great for reaching new audiences as well - there are so many targeting options available within Google Adwords which allows us to target specific types of people based on their search behaviour as well as things like location and gender/age etc.
Conclusion
So there you have it, the power of Google Ads and why you should not ignore this important marketing tool. We hope that we have convinced you to run a successful campaign for your business and see what it can do for you. If you need any further help or advice on how to set up your campaigns, please feel free to contact us here